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South End Kustom was started by Dick Dean, the year was 1956 in Wyandotte, Michigan. Working for other shops, such as Clark/ Kaiser and the Alexander Brothers. South End Kustom stayed busy. In 1959, at the Detroit Autorama, Dick met George Barris. George had told Dick that he needed to be in California. At the end of that year Dick closed the shop and moved to California to work for Barris. In 2005, Dick Dean was set to retire. His son, Keith Dean wanted to continue the “Dean” tradition . As a tribute to Dick, Keith reopened the shop as South End Kustom and is continuing the old school kustom tradition set forth by his father.

In June 2015  Keith was inducted into the National Rod & Custom Car Hall of Fame as “Builder of the Year”.

Most recently Keith  took Mike Garner’s 1959 El Camino Custom  to the KKOA Summer Spectator Show in Salina, Kansas, were it won the 777 award ( best in show).  Keith was the the first to win Best in Show two times.

South End Kustom in the News Read More

  • John Saltsman's, "Atomitron" at Darrel Starbirds Museum
  • Dark yellow and white '51 Mercury built for Harold Saul.
  • Light yellow '40 Mercury built for Harold Saul.
  • The "Munster Koach" built for the Volo Automotive Museum.
  • The "Green Hornet" movie car restored for the Volo Automotive Museum
  • Replica of "Grease Lighting" car from the movie Grease made for the Volo Automotive museum, and recently seen on the TV show Glee last year.
  • Keith Dean with good friend,Dean Jeffries
  • Richard Sawitskas' proto-type Shalako RS
  • Body and paint on Dick Dean's last chopped Merc. owned by Jeff Neppl.
  • Kid Dean (age 8) kneeling with Dean Jeffries and Green Hornet's "Black Beauty"